Speakers
Aria Smith and Alanah Sahaba
Keynote Session
Aria is the founder of Vixxn Lashes and Alanah the founder of (323)Lash and we specialize in advanced lash styling and bottom lash artistry. Known for transforming lash extensions into customized works of art, we have trained artists across the country to elevate both their technical skills and business strategies. Through innovative styling techniques and a focus on client experience, Aria and Alanah helps beauty professionals increase revenue, stand out in a competitive market, and create signature results that keep clients coming back.
Speaker Sessions:
Technique + Styling
The Bottom Line: The Business and Art of Bottom Lashes
Bottom lashes are one of the most overlooked opportunities in the lash industry, both creatively and financially. Many artists skip the service because they are unsure how to style them, which clients are the best fit, or how to introduce them without making the consultation feel like an awkward upsell.
This session is all about creating complete, customized lash designs that do not stop at the top. You will learn how to identify ideal clients, select flattering lengths and placements, and use simple styling principles to add balance, definition, and impact to the overall look.
Aria and Alanah will also show you how to confidently recommend bottom lashes during consultations, capture scroll stopping photos, market the service, and position it as a premium enhancement. No awkward selling. No second guessing. Just stronger artistry, happier clients, and a smart new way to increase your average ticket.
You will leave ready to create bottom lash looks your clients cannot stop staring at and turn one of the industry’s most underrated services into your next revenue boost.
